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A Look At Super Bowl Movie Commercials

When you think Super Bowl you think BIG. Big commercials, big teams, big fans, big half-time show performances, and especially, big movie trailers. The super bowl is where the big players come to showcase all the best they got. For some Americans, the Super Bowl is the most exciting day of the year. It’s when you place your bets on your favorite team, and eat junk food, pizza, and hot wings in front of the TV while screaming with your best buddies.

For us, we focus on the movie trailers. Let’s take a look at some facts about movie trailers based on the infographic below.

The most mentioned movies from the Super Bowl commercials were Jurassic World, Furious 7, Pitch Perfect 2, Ted 2, Spongebob, Tomorrowland, Fifty Shades of Grey, and Insurgent.

Who won the Super Bowl of Movie ads you may ask? The predicted impact of movie trailer in millions are: Furious 7 at 15 million, Jurassic World at 14 million, Pitch Perfect 2 at 9 million, Spongebob at 8 million, and Ted 2 at 6 million.

The Bottom 5 movies were Seventh Son at 1 million, Hot Tub Time Machine 2 at 1 million, Kingsman: Secret Service at 2 million, Fify Shades of Grey at 3 million, and Insurgent at 4 million.

The increase of movie-going intent after watching the super bowl commercial are most observed from Jurassic World, Furious 7, Pitch Perfect 2, Ted 2, Spongebob, Insurgent, Minions, and Kingsman, with increases from 7% to 29%.

The emotional reaction to trailers shown in the super bowl are fear by 51% in Jurassic World. Desire in Fifty Shades of Grey at 34%. Amusement with Minions at 33%. Excitement with Insurgent at 29%. And happiness with Pitch Perfect 2 by 7%. Even  workers are excited about movies when they see a trailer.

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The James Bond Movie Franchise Laid Out

It’s been 50 years, and James Bond is more popular than ever. Both new fans and old fans collide in movie cinemas everywhere when a new bond film releases. Truly, the hero debonair is worth all the hype. The explosions get bigger each year, and the stunts only get bolder.

Let’s take a closer look at the phenomenon with the help of the infographic below.

Based on earnings, Sean Connery is at the top of the ranks at $729 million. George Lazenby follows at $665 million. Daniel Craig is in third spot at $663 million. Then Roger Moore at $565 million. Then Pierce Brosnan at $525.75 million. Then Timothy Dalton at $342 million.

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The top 10 grossing James Bond film was Thunderball at a whopping 1.04 billion dollars. Next would be Goldfinger, then Live and Let Die, then You Only Live Twice, then The Spy Who Loved Me.

The lowest grossing 007 films were Dr. No at $458 million. Then Octopussy, then The Living Daylights, then A View to Kill, at the lowest being License to Kill at $293 million. You’ve got to admit, even at the lowest, it’s still real deal cash.

It just goes to show that James Bond is truly a cash cow in the movie industry.

The iconic bond accessories are the guns, martinis, cars, and women. These are the factors that are looked forward to each time the movie plays.

Speaking of things that are looked forward to in Bond movies, THE VILLAIN. Yes, the villain is what makes the movie.

Truly the franchise has come a really long way. Autocad users especially love James bond for his aesthetic.

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A Closer Look at the Movie Industry

There is more to the movie industry than the actor, the director, and the writer. There are myriads of more jobs behind a single movie. Even a short clip takes dozens of people.

Let’s take a closer look at these creative job names behind the screen. There is the boom operator, the greensman, the best boy electric, the gaffer, the foley artist, the key grip, the wrangler, the ADR mixer, the color timer, and the digital intermediate editor.

Let’s define some terms.

The key grip is in charge of the lighting and rigging. They run a department of grips and provide camera support, especially when the camera crews use dollies or cranes.

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They collaborate with the electrical department to develop lighting set-ups that meet the director of photography’s standards.

Then we have the gaffer. This is the chief lighting electrician. He is responsible for lighting the entire set. He must meet the direction of the cinematographer. ANd he is tasked with creating realistic lighting such as “dusk” or “Indian summer on midday.”

Then we have the color timer. He is the one in charge of balancing the film’s color, contrast, and density. He ensures consistency of the mood and tone throughout the film.

The boom operator is the assistant to the production and sound mixer. He is responsible for microphone placement and motion during takes. He operates the microphone, and uses a boom (a special place of equipment allowing precise control of microphone position).

Next we have the greensman, which is the chief gardening technician. He is in charge of all the greens in the set. They even have interns taking care of odd things such as cleaning the trash, carrying artists baggage, etc.

So, you see, there are all these quirky jobs in the movie industry. So, you can appreciate a movie more now knowing all these people worked hard to create it.

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The Importance of the Movie Studio Summarized

This infographic asks a question not so often asked, “Do movie studious matter?” Movie studios start a new social profile to promote each movie, which they abandon when the film is released. It asks follow up questions: “Why can’t the studio itself promote each film successfully?” and “Do moviegoers (especially social media users) even care about what studio is behind their favorite films?

Have you ever seen a movie, and said “this movie is so good, I would love to watch all the movies produced by the studio who made this.”

Yes, let’s take a closer look at the statistics.

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The infographic team has teamed up with surveymonkey to find out. They asked 506 movie goers, and asked 5 questions. Nobody skipped answers, and about 2530 answers were given.

So, how do moviegoers hear about the movies? For most people movie trailers are still the first look they were intended to be. That’s good news for our site by the way.

49% of people still choose movie trailers, and 44% choose TV commercials, and 35% choose recommendations from friends.

So, how do moviegoers choose what to see. People select movies based on the emotions they want to experience. This makes genre the top motivation factor in choosing a movie with a percentage of 41%. Next would be recommendations and reviews at 37%. The studio would have to be at 0.2%. Which basically answers the question that was in our introduction. It doesn’t really matter what movie’s studio is. Actors were also another reason why people choose to see a movie at 19%. Directors would be at 2.8%.

Everybody loves movies. Everyone has their own reasons of watching movies. Different people from all walks of life, including workers, have different purposes of watching a movie.

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Social Media and Movies

We’ve all watched a movie just because our friend recommended it to us, or we’ve seen someone post about how awesome it was on social media. Yes, human beings rely on each other’s opinions, that’s why we act on certain decisions.

Today we talk about the infographic below: how peer influence and social media are changing the ways we discover and experience the silver screen.movie-3

According to a poll, 73% of fans trusted their friends and family for movie reviews. This has a huge effect in whether or not someone would go and watch a film, and therefore have a huge impact on ticket sales. While 27% of fans trust movie critics and popular review websites the most.

Facebook too is a huge influencer, with 3 of every 4 Facebook users discovering new movies from friends.

Here’s an interesting one, contests and sweepstakes bring in the likes of a movie in facebook and 63% of fans say so. So the marketing team and management team too.
The data is clear that social media recommendations are increasingly influencing ticket purchases with over 50% of fans buying movie tickets online as a result of social media recommendations. department could take some pointers from this fact. Also, another cool fact is that people are more likely to visit a movie’s Facebook page than its Twitter account.

Here’s another interesting one, and one you may observe with your peers. Not everyone’s phone is turned off during a movie. 46% of influencers post a status update while watching the movie.

These data are brought to you by crowdtap.

 

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The Summer Movie Season of 2013 Reviewed

Below is an infographic recapping the summer movie season in 2013.

The total box office by category was 23% by comic book inspired movies. 19.8% by animation movies. 48.6% by sequel movies. 6.1% from rated G movies. 14.9% from rated PG movies. And 58.2% from rated PG-13 movies. And lastly, 20.4% from rated R movies.

46 wide release films account for 98.6% of the total summer box office. 153 limited release films account for just 1.4%.

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Star Trek Cast

In the summer of 2013 alone, there was a total box office revenue of $4,370,913,673.

In rotten tomatoes, the top 5 movies were before midnight with a rating of 98%, md with a rating of 98%, fruitvale station at 94%, Frances Ha at 93%, and The World’s End at 91%. The bottom 5 were paranoia, grown ups 2, RIPD, After Earth, and the Smurfs 2 (the big name movie only gained a 12% rating).

The top 10 total gross movies were Iron Man 3 garnering a total of $408.35 million. Despicable Me 2 at $348.8 million. Man of Steel at $289.9 million. Monsters University, Fast and Furious 6, Star Trek Into Darkness, World War Z, The Heat, The Great Gatsby, The Conjuring, in the range of 100 to 200 million.

Just a little trivia outside of 2013, the summer movies with the most consecutive weeks at number 1 were Back to the Future, Ghostbusters, E.T.: The Extra Terrestrial, The Fugitive, The Sixth Sense, Mr. Mom, and Stakeout. Many were tied at number 4, so they left it out of the statistics.

In the summer of 2013, the some of the number one movies were Iron Man 3, Star Trek Into Darkness, Fast and Furious 6, Man of Steel, Monsters University, Despicable Me 2, The Conjuring, and Wolverine.

Catch the movie fever behind your 屏風隔間.

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A Review Of the Film Industry Performance in 2012

2012 was certainly another year that didn’t disappoint when it comes to making movies. Films such as Marvel’s The Avengers, The Dark Knight Rises, The Hunger Games, Skyfall, Twilight Breaking Dawn, The Amazing Spiderman, The Hobbit Part 1, Brave, Ted, and Madagascar 3 took center stage.

Chris Hemsworth, Mark Ruffalo, Chris Evans, Jeremy Renner, Robert Downey Jr., Scarlett Johansson, Clark Gregg, Joss Whedon
Chris Hemsworth, Mark Ruffalo, Chris Evans, Jeremy Renner, Robert Downey Jr., Scarlett Johansson, Clark Gregg, Joss Whedon

These blockbusters shook the movie industry and gained millions of dollars in revenue. Certainly, our lives have changed quite a bit with the introduction of these movies.

The infographic perfectly shows the market summary of the year 2012 in movies. 68% of people went to the movie theater at least once in the past year. The average ticket price was at $7.96. In 2012, the total box office was at 10.2 billion.

1/2 of movie goers saw a 3D movie in 2012.

The market share per genre was: romantic comedy at 3%, thriller at 14%, musical at 2%, black comedy at 1%, action at 15%, adventure at 30%, drama at 15%, horror at 3%, comedy at 15%, and documentary at 2%.

They say the new Las Vegas is Hollywood. Why? Because making a movie is always a gamble. Will it be a hit? Will it be a flop? It’s riskier than ever now with the standards of people going higher each year.

In 2012, the winners of awards were Amour, Argo, Beasts of hte Southern Wild, Django Unchained, Les Miserables, Lincoln, Life of Pi, Silver Linings Playbook, and Zero Dark Thirty.

Why so many sequels you may be wondering by now? Studios make movies that have proven that they will make lots of money.

A bigger budget means less films each year. Also, did you know that less than 40% of films come from original scripts? Writers have to scratch their heads nowadays to come up with something original. Because of the increase in films, actors have to go to tours a lot. Even going to China, and they need a china visa for that. That’s a lot of processing.

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Movies and Computing Power Explained

When we watch a movie, and the scenes get intense, we don’t really think how much time did it take to create that scene, we just get so focused on the scene that we enjoy the heat of the moment. Well, the infographic below sheds some light on how much effort it actually took to make the movie.

Rendering a movie is a technique used to put textures onto computer graphics. That is, adding effects such as light reflection and shading that make the final images of the movie look really good. For an entire film, that means an unbelievable mass of information that needs to be contained in computers. The data below shows the breakdown in detail.

In the movie world, it took over 20 million render hours for Shrek the Third to be completed. That was in 2007. In the real world it takes about 2,288 years for a single processor core rendering non-stop. By itself, it would have been rendering since the time of the Romans.

For Kung Fu Panda, it took nearly 25 million render hours or 50 terabytes of data for it to be made. That is nearly 5,900 dual-layer DVDs of data.

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Bumblebee of Transformers 2

It took over 72 render hours per frame for Transformers 2: Revenge of the Fallen to be made in 2009. That’s equivalent to 1,728 render hours for every second of the film.

As for Monsters VS Aliens in 2009, it took about 100 terabytes of storage. That’s about 200,000 hours of audio at a recorded CD quality. That’s a lot of songs! You would need a little effort for processing movies.

The data is elaborated in the infographic below.

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Facts About the Movie Business

Les-bandes-annonces delves in the world of show business. And what’s show business without movies and TV shows? Let’s take a closer look at the entertainment industry, and how the cash flows in the red carpet.

An average cost of ticket at an American Theater is about $7.96.

32% of North American ticket sales are sold to people ages 12 to 24. While 21% of North American ticket sales are sold to people ages 50 and over.

In 1987, there were over 1.09 billion tickets sold. In 2010, the number hasn’t changed much. Just an increase of 339 million. That is, 1.339 billion tickets were sold in 2010.

Did you know that the motion picture and TV industry is responsible for over $16 billion in wages in California? That’s a staggering amount of jobs.

In 2006, there were 8 digital 3D film releases, 6 in 2007, 8 in 2008, and a jump to 20 in 2009, and 25 in 2010. This data is based in the Motion Picture Association of America.

72% of Americans that go to the movies at least once a year, and adults ages 21 or older are two times more likely to go to the movies than bars or nightclubs.

Indeed, movies play a huge role in the health of people around the world. Some say that watching a movie is the same as going to therapy. Except it’s cheaper, and offers you an experience that encompasses almost every aspect of human emotion.

A good cry or a good laugh can do wonders to your soul. And movies aim to give just that. Doesn’t this fact just makes you want to go grab the nearest DVD and watch it? Go ahead, treat yourself.

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Superhero Movies: Then and Now

It seems like every year, a new batch of superhero movies comes out, and people can’t seem to get off the hype. It’s been years since the comics came out, but only recently that superhero movies have become popular.

Let’s take a closer look at the evolution of the superhero movie.

It all began in 1978 when Superman earned $945,015,460. That’s way over the $179,598,653 budget of the movie.

Batman was then introduced in 1989. Earning a total of $706,521,546. The movie became the first to feature a pop music soundtrack. Prince was the artist.

In 1992, Batman came back with Batman returns. Then again in 1995 with Batman Forever.

Batman is known to be the top-grossing comic movie franchise in history with over $2.9 billion in earnings. Followed by Spiderman with $2.5 billion, then Wolverine with $1.5 billion.

Marvel dominates the screen with over 68% of superhero movies from 1978 to 2009, and DC follows suit with 32%.

The golden year for superhero movies was in 2008, with The Dark Knight, Iron Man, The Incredible Hulk, and Punisher grossing over $1,858,859,569.

According to the infograph, it’s Sir Michael Caine’s opinion that Heath Ledger beat the odds and topped Jack Nicholson’s Joker from Batman 1989. He thinks that jack was more of a clown figure, and heath ledger was more of a psychopath. It really flipped the image of joker completely. Heath Ledger was so good being joker he said that he would sometimes forget his lines, because of how scared he was.

Superhero movies have really played a huge role in infusing fantasy in the lives of people with masterful storytelling, and unique plots. We all need an out of this world experience once in a while.

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