When you think Super Bowl you think BIG. Big commercials, big teams, big fans, big half-time show performances, and especially, big movie trailers. The super bowl is where the big players come to showcase all the best they got. For some Americans, the Super Bowl is the most exciting day of the year. It’s when you place your bets on your favorite team, and eat junk food, pizza, and hot wings in front of the TV while screaming with your best buddies.
For us, we focus on the movie trailers. Let’s take a look at some facts about movie trailers based on the infographic below.
The most mentioned movies from the Super Bowl commercials were Jurassic World, Furious 7, Pitch Perfect 2, Ted 2, Spongebob, Tomorrowland, Fifty Shades of Grey, and Insurgent.
Who won the Super Bowl of Movie ads you may ask? The predicted impact of movie trailer in millions are: Furious 7 at 15 million, Jurassic World at 14 million, Pitch Perfect 2 at 9 million, Spongebob at 8 million, and Ted 2 at 6 million.
The Bottom 5 movies were Seventh Son at 1 million, Hot Tub Time Machine 2 at 1 million, Kingsman: Secret Service at 2 million, Fify Shades of Grey at 3 million, and Insurgent at 4 million.
The increase of movie-going intent after watching the super bowl commercial are most observed from Jurassic World, Furious 7, Pitch Perfect 2, Ted 2, Spongebob, Insurgent, Minions, and Kingsman, with increases from 7% to 29%.
The emotional reaction to trailers shown in the super bowl are fear by 51% in Jurassic World. Desire in Fifty Shades of Grey at 34%. Amusement with Minions at 33%. Excitement with Insurgent at 29%. And happiness with Pitch Perfect 2 by 7%. Even workers are excited about movies when they see a trailer.